So many different business owners focus on driving traffic to their websites that they do not even consider how the usability can affect conversion rates. If you have already optimized your web page and you are ranking high on the most popular search engines, you are one step closer to raising your sales conversions and, most importantly, your profits.
Now that your site has been optimized and you are getting the traffic you need to increase your web presence, you need to focus on making your site more usable. You may have never guessed that your usability is affecting your sales conversion rates. If you have seen your traffic rise quickly but your sales conversions have not, try these techniques to improve your website usability and you are bound to see an increase in conversions.
Providing Easy Navigation for Your Users People often spend 30 seconds or less on a website before they determine whether or not they will spend time on the site. If your traffic abandons the site quickly, one of the main problems may be that your site is not organized. Users want to be able to find what they want quickly.
Make sure that your site has easy navigation tools along the top or the left sidebar by separating each web page into different categories. You also should consider adding a search bar to your site. Not only can users find what they want by using the search, business owners can also track what people are searching for.
You can use the keywords that are searched to your advantage and you can improve usability in the process to improve your conversion rates. Reduce the Time it Takes For Your Website to Load You spend so much time trying to drive traffic to your website that you might not even consider that how long it takes your site to load could be taking away from that effort. Think about what you would do if you were visiting a website and it took forever to load. You would probably press the “x” and close the website.
People in today’s busy society are very impatient. They are not willing to wait a minute or more for the site to load completely. In fact, studies show that more than 51 percent of all users will leave a website because of slow load times. Check your bandwidth and see what might be affecting it. If you have videos or heavy animations on your landing page, consider changing this to shorten load time and improve your usability.
Make Sure That Your Site is Mobile-Ready Did you know that more than 80 percent of Internet users will use their smartphones, tablets, and other mobile devices to access the Internet and search for businesses. If your site does not cater to users who are searching for products and shopping on their mobile phones, you are missing out on a huge customer base.
You need to take a time to make sure that your site is mobile-ready for users who will be visiting your site on their mobile browser. It may require an investment but the investment is sure to offer a return on investment. If you try these three techniques to improve the usability of your website, more of your users will spend more time on each page. The more time that is spent, the better the chances that some of these users will convert.
Take time to make your website usable and your prospects will become loyal customers who will purchase products from you and will also recommend other new, quality clients in the future. Duncan Fisher is a web designer and guest author at TopWebDesignSchools.org, where he contributed to the guide to the Top 10 Best Online Web Design Schools and Degrees.